Who Am I?
I am an aspiring digital marketer passionate about creating impactful campaigns and driving measurable results. With experience in social media strategy, sales, and client management, I’m now focused on excelling in paid advertising and performance marketing.
What I Bring to the Table?
Performance Marketing
Leveraging data-driven strategies to optimize campaigns and maximize ROI.
Paid Social Media
Crafting targeted social campaigns to amplify brand visibility and engagement.
Google Ads
Driving conversions with precise keyword targeting and ad optimization.
Social Media Strategy
Building impactful plans to grow online presence and foster audience connections.
Projects That Define Me
TIRA
Demand Generation & App Promotion Strategy
Designed and executed a comprehensive digital marketing campaign focusing on driving website traffic, app installs, resulting in 10,000+ website visits, 5,000+ app installs, and increased brand engagement within a budget of INR 1,00,000 overall resulted in setting a strong foundation.
OG Beauty
Google Search Ads Strategy for OG Luxury Products
Developed a comprehensive Google Search Ads strategy targeting brand, competitor, and generic keywords, leading to significant improvements in conversions and ROAS. The campaign structure and strategy were highly appreciated by the jury for their effectiveness and precision in driving results.
Prestige
Comprehensive Amazon Ads Strategy for Prestige NutriFry Digital Air Fryer
Developed a detailed advertising campaign to increase brand awareness and sales, leveraging targeted buyer personas, keyword research, and strategic media plan with a ₹500,000 budget, driving an optimized approach to ROI and ad effectiveness giving insights of Amazon ads.
IIDE - The Digital School
Meta Ads Strategy for Online Programs
Our team developed 3 targeted Meta Ads campaigns with 7 ad sets, utilizing IIDE’s existing data, customer lists, and insights from past campaigns. This approach optimized campaign performance, provided key strategic insights, helping us better understand big-budget ad strategies.
Aashirvaad ITC
Hero, Hub, and Hygiene Campaigns
Successfully designed and implemented a multi-platform content strategy,covering the whole AIDA funnel and enhancing brand engagement, visibility, and customer loyalty through tailored content across Hero, Hub, and Hygiene campaigns. This project gave a lot of insights of marketing a FMCG brand.
Fertility Dost
Full-Funnel Social Media Strategy for IVF Success Plan
Successfully developed a comprehensive campaign across HERO, HUB, and HYGIENE stages, with influencer-driven content that empowered women, broke stigma, and built trust. Focused on awareness, engagement, and trust-building in the fertility sector, achieving alignment with influencers like Leeza Mangaldas.
IIDE - The Digital School
Meta Ads Campaign Masterclass Promotion
Executed Meta Ads campaign to promote Free Masterclass in Nairobi, Kenya. While the results were a mix of success and learning, sharpened my skills in strategy, execution. Leading to the achievement of the Meta Certified Digital Marketing Associate Certification.
Experience
Spearheaded digital strategies, securing 4 client deals and 10+ leads at summits. Managed content creation and campaign execution for Affairs Studio.
Excelled in direct selling at Vestige Marketing Pvt. Ltd, consistently surpassing sales targets.
Managed digital marketing and partnerships at Aster App, increasing user acquisition.
Led expansion and digital engagement at DU UNIFY, boosting user interaction.
